Case study: How Buzzfeed uses Pinterest to make content viral

BuzzFeed is a news and entertainment website that features some of the most shareable, social content on the web. They use Pinterest to find trending topics, see what’s resonating with people and get ideas for stories. Since joining Pinterest, they’ve seen exponential increases in Pinterest referral growth and traffic.

Buzzfeed’s vice president of growth and data Dao Nguyen adds: “Pinterest is BuzzFeed’s second largest social network referrer. It also has a much longer lifecycle than other social networks, often driving traffic to posts months after publication. In fact, more than half of BuzzFeed's traffic from Pinterest goes to posts published more than 2 months ago!”

Read more about how Buzzfeed uses Pinterest in this newest case study.


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