BuzzFeed is a news and entertainment website that features some of the most shareable, social content on the web. They use Pinterest to find trending topics, see what’s resonating with people and get ideas for stories. Since joining Pinterest, they’ve seen exponential increases in Pinterest referral growth and traffic.
Buzzfeed’s vice president of growth and data Dao Nguyen adds: “Pinterest is
BuzzFeed’s second largest social network referrer. It also has a much longer
lifecycle than other social networks, often driving traffic to posts months
after publication. In fact, more than half of BuzzFeed's traffic from Pinterest
goes to posts published more than 2 months ago!”
Read more about how Buzzfeed uses Pinterest in this newest case study.